Dynamic Content Authoring
Easily reuse, update and share content, across multiple product lines and distribution platforms
Whether your content team’s output is triggered by a current event or scheduled well in advance, Glass can be configured to bring automation and structure to your content creation process.
With Glass’ dynamic content authoring module, you can create a living, breathing repository from which content can easily be reused and shared across multiple product lines and distribution platforms.
Once you’ve established a pre-defined event (such as a key annual date or a country’s budget announcements), Glass presents writers with the relevant data visualisations they need and directs them to the content boxes which need to be updated for the new market.
Once your reviewers have signed off the content, it can be seamlessly incorporated into a range of products – giving your customer access to the latest insight as it happens.
Why use Glass
Scale up your content
By allowing the re-use of pre-defined templates and content components, you can essentially ‘pick and choose’ from existing assets to create new reports and products.
Get insight to customers quicker
Produce and update data-driven analysis quickly without compromising on quality and governance. Once you have configured the relevant event triggers, the entire content production cycle is driven by and tracked within Glass.
Flag issue to writers
Glass gives editors more control over their workflow, allowing them to flag issues with writers, amend data visualisations directly and only see the tasks they need to do thanks to notifications.
Explore more content creation features
Data Integration
The quality of your team’s analysis depends entirely on the integrity of the data on which it is based. Maintain trust with customers by utilising Glass Data Integration capabilities.
See data integration
Publishing
However you monetise your content, Glass makes publishing across a wide range of formats simple. You’ll be able to see when content is ready to go, track full edit history, and publish and distribute intuitively.
Learn more about publishing